PushCola
A web3 Social Marketing protocol to help retailers boost sales
Demo
About
The problem it solves In today's digital world, influencer marketing is more effective and trustworthy than traditional advertising. However, the current system is flawed, with brands often paying upfront without clear ROI measurement. PushCola solves these problems by allowing brands to create NFT-based coupons distributed by influencers, who earn a fee for each coupon redeemed.
How it's made
Challenges we ran into The main challenge has been getting the first retail brand to try the protocol. We are currently in conversiations with Pepsi Spain to do a pilot.