AttributionX
Attribution for Advertisers : Facilitate sharing of data in a private way to get attribution calculated.
About
Problem Statement. Company A has millions of user data. Company B has millions of user data. Story to hook users , use Superbowl?:: Web3 company is a smart contract enabled website that facilitates this transaction. They want to facilitate sharing of data in a private way to get attribution calculated.
How it's made
Used Privy to encrypt end user data. "Blockchain technology can be leveraged to safeguard user privacy, thereby restoring trust between viewers, advertisers, and content creators. I’m certainly not saying that you can simply take a jar full of blockchain and just smear it on everything to fix the problem." -Gavin Douglas, iPowow Data Definition : viewers = name + email + address + phone number advertising platform = NBCU / Facebook / TV / online Advertisers : Rocket Mortgate, Burger king Number of viewers in DB ~ in millions Company A ------- Big Data 1 = "Viewer Exposure to Ads" -- Exposure Events Viewer | Advertising platform | Advertiser | view_time Viewer info | NBCU | Burger King | yyyy-mm-dd hh:mm:ss Company B ---- Big Data 2 = "Viewer Buy Events" --- Buy Events Viewer | Advertiser | Dollar Spend | buy_date_time Viewer | Burger King | $10 | yyyy-mm-dd hh:mm:ss